UX strategist on a mission to make the internet a better place, one website at a time.
I’m Kelly Kautz. I built my first website in 1995 and I’ve been oversharing on the internet ever since.
Today I work for JPL, a full-service marketing agency, where I established its UX strategy practice. I set digital strategies for global brands and organizations in CPG, healthcare, higher education and B2B verticals. I also speak about digital marketing and user experience strategy at conferences nationwide.
As a freelancer writer, my work has appeared in the New York Times, Forbes, Salon and other publications.
What I Do
Search engine optimization
User experience strategy
User research and testing
Manager of Content Writing at JPL
(2017 – 2020)
I set the vision for JPL’s digital content offering. This included content marketing, UX copywriting, search engine optimization, and proofreading functions. I also oversaw the strategic research, planning and execution of global content marketing, ecommerce and social media programs.
Senior Copywriter at JPL
(2011 – 2017)
I led the creation and execution of digital content marketing programs, ecommerce product catalogs and internal communications — winning several awards in the process.
Marketing Consultant and Copywriter, Freelance
(2008 – 2011)
I wrote marketing materials for businesses worldwide. I also collaborated with advertising agencies and web design companies on content marketing, digital marketing and brand development.
UX Strategies for Community Colleges That Attract Every Audience
PS&L webinar, August 2021
Connecting UX from Strategy to Content
ContentTECH Conference, June 2021
Recruitment Strategies for Community College Websites
PS&L webinar, January 2021